Wednesday, 3 July 2013

Assignment 3

For this assignment you will take photographs to support an editorial feature.  The topic of the feature will be negotiated between you and your tutor.  The aim of this commission is to provide you with a realistic framework for you to experience working on a photographic assignment with tight deadlines, in-house style requirements and with precise technical specifications for the production and delivery of digital files.  This assignment should give you a feel of the pressure and the responsibility of working on a topic chosen by someone else very much a real life scenario in editorial environments

Your negotiation with your tutor should result in a photographic brief, which will specify the following:
·       The topic of the feature you will be working on
·       The in-house style, both in terms of aesthetics and conceptual approach
·       The technical specification of the digital files to submit
·       The delivery method for the digital files
·       The deadline for the completion of the work
------------------------------------------------------------------------------------

The brief
 
As my area of expertise when it comes to photography, is portraiture I thought about whom I could approach to put together a portfolio of pictures.  I had already used the mayor, local fossil hunter, collector, harbour master and various other ‘characters’ from Lyme Regis.  I wanted someone who had an interesting life and was well known in the town.

The topic of the feature you will be working on

The Town Crier had recently resigned and had been replaced by a new man and I thought this would give me a good opportunity to approach him with the incentive of a portfolio of photographs for him to use if he needed some publicity.  Alan Vian (pronounced Vee’an) agreed quite readily to allow me to work with him as he carried out his duties around the town.

The in-house style, both in terms of aesthetics and conceptual approach

My images needed to show the Town Crier when he represented the Mayor and Town Clerk to the local and general public. I had the idea to show him both organizing before an event and in his various roles.


Technical specification of the digital files to submit

I’ve worked in RAW and JPEG before and find my camera (a Nikon D5200 DSLR) is not quick enough in downloading both types of images to the memory card when I have used the multi-shot function and saving images as both. This makes further pictures impossible to shoot until it has finished and as it has a limited number of shots each time I press the shutter, I have to extremely selective as to when I press the button.  When I work in JPEG Fine it eliminates this problem and I can shoot and be ready for the next shot almost immediately.

When submitting items for publication it’s usual to submit images in either .eps or .pdf formats so that they can’t be changed by anyone other than the author.

With this work I have tried a new method of working (after discussions with my tutor) to carry out the corrections using the smart object feature in Photoshop.  I did find this restricted the amount of features that I could access.  I have adapted so that I use those features I need, for example Levels first, and then converted the images to smart objects and carry on with other functions still available.



Delivery method for the digital files

When working for local or national publications, unless images are required for urgent publication and sent by email which restricts their quality, pictures are supplied on CD or memory stick with a contact sheet included to show what is on the disc.  I will have previously assessed these images for suitability and only the most relevant and correctly exposed should be submitted.


Deadline for the completion of the work

Deadline for this work was originally mid-April. I was able to renegotiate a new deadline for submission as the series of articles on local characters in Lyme was put on hold due to other publication issues and the new deadline was extended to mid-July 2013.

 
Thinking about layout:
In ‘real life’ the final layout of your images is something that you would not necessarily have any control over.  Drawing on the knowledge that you gained from the exercises leading to the assignment take images, take images that fall within the following groups:

·       Opening images – take both vertical images that can be used on the cover and horizontal images that can be printed as a double spread at the beginning of the article
·       Main body of images – these provide the core of the visual storytelling
·       Closing images - provide a visual ending and propose a resolution to the main storyline.

Thinking in terms of layout when working on assignment ensure that the photo editor will have all the necessary visual components to illustrate the feature

 Having worked with the local paper on other local character photo shoots, I had a reasonable idea of what type of pictures they would require.  I discussed the type of work that a Town Crier does with the Lyme town crier, Alan, and thought through what would make the best, strongest images of him.   I recorded an interview with him to get some background information to enable me to show his strengths.

I decided to use an A3 layout in landscape which would be 16.56” x 11.7” or 42 x 29.7 cms.  I laid out non-printing guide lines to give me consistency throughout the pages.  This gave me a one-inch white border around the edges and a gutter of 2 inches in the middle. 


As an opening image I felt it would good to represent the Town Crier’s standing in the town with a landscape picture of Alan leading a parade down the main street (Broad Street).  It could be difficult to get some good pictures as there are always many people lining a fairly narrow street.  Luckily the traffic is halted as the parade makes its way down and around on to the sea front. 


When it came to the image on the first page, I decided against the picture above as I felt that it left Alan out of the main area and he wasn’t the first person you focused on.  The image I finally used had him directly on a third.  Then I blurred the remainder of the image and sharpened him to bring him into greater prominence.


Pages 1/2 Layout


Above you can see how the Town Crier was leading the parade and was dominant in the picture.  I sharpened his figure after I used the Quick Mask to select him.  Then I used Select/Inverse to select the rest of the image and used the Blur filter to a radius of 3.5 pixels to push the rest of the parade into the background.

I recently acquired a book called “Pictures on a Page” which was first printed in 1978 but is still highly relevant today.  See my blog – Exhibitions and Reviews at http://ocapdpreviewsjenhollands.blogspot.co.uk/ for my review on this book.  It has various sections including how to crop pictures so that the significant area is the main focus.  It has made me look at my pictures again and I cropped this first image with those thoughts in mind.

I planned to show how Alan worked for the good of the town in the middle section of the article when he mingled with the local and general public.  The Town Crier is often asked to ‘open’ events or just be a presence at an event to give it suitable gravitas and whilst there weren’t many events at Easter, there should be sufficient to fulfill this mid section of the article.  After my discussion with Alan, when he explained the significance of the regalia, I could make a point of photographing the various items of livery which were significant to the role, i.e., the silver badge of office and the tricorne hat with a feather.


Pages 3/4 Layout


These images give an insight into how Alan transforms himself into town crier mode and also includes a simple explanation about the history of the livery.



Pages 5/6 Layout

In the closing section I felt I could use more of my images with him mingling with the general public as much of his duties are based around being seen and ‘heard’.


Alan is a great ambassador for the town and it was a privilege to be able to work with him so freely.



Choose fonts carefully

Choose the fonts carefully and explain, in your learning log, the reasons for each choice of font

Over the years I have worked on various in-house publications and attended training courses in the layout of newsletters and pamphlets.  The general rules were to have a strong sans-serif headline/sub-heading to make them stand out and use a serif font for the main body text as this enabled the reader’s eye to read along the lines more easily.

Depending upon whether you use an Apple Mac or a PC seems to denote which fonts a designer tends to favour.  A designer using a PC will tend to use Arial as the sans-serif heading font and Times New Roman for the serif body text.  A designer who works on Apple Mac would tend to use the Helvetica sans-serif font for headings and Georgia serif font for body text.

As I use an Apple iMac I’ve used Helvetica for headings and Georgia for body text.  It’s important to KIS (keep it simple) and not to use too many different fonts or styles in a publication as this causes confusion to the reader and they might well cease reading what could be an important article or message.



Captioning:
For this assignment you are asked to write captions for your images and ensure that all the information about the images should be embedded in the metadata.  As a bare minimum you should aim to fill in the creator, headline and description fields of the IPTC metadata.


25 June:  At this point I don’t have Lightroom 5 but have downloaded a trial copy.  This needs the updated version OS Mountain Lion so I have to buy that first and install it before I can continue.

30 June:  I have now downloaded the latest version Mac operating system and can now use the trial software of Lightroom 5.  Unfortunately there are no YouTube videos available yet to work through how to use it so I have to watch videos on version 4.


Writing Captions
I’ve tried to keep to the 5 W’s when writing captions for the images I’ve used and find it helps immensely.  They are as below:

Who - If there is a person and he or she is prominent

What - Usually the alternative to who, but also can be what the person is doing - a simple, accurate description

Where - What’s the location and what details about the location are important for the viewer to know?

When - Is time important for the image, the actual date, season?  It may not be, but if it’s part of the story, write it in.

Why - Is there a reason behind the event unfolding or the subject being there?  This ‘W’ is the one that is usually least obvious from just looking at the image.

There are two other areas to consider and they are:

Don’t overload with detail - There’s a finite limit to what most viewers want to absorb about an image.  It is a photograph first and foremost, and doesn’t need to be over-burdened with words.

Don’t spell out what’s obvious - The issue here is redundance, keep to the point and use words succinctly. 
 


Conclusion:

I enjoyed working with Alan when I was building my portfolio as he was a most generous man and gave of his time freely.  He is always extremely busy but made himself available to give me the background to his role as town crier and still greets me when I meet him at various functions.

This has been a stimulating assignment both photographically and design wise, as I’ve had to move into areas that I haven’t used before.  I’ve always kept away from Adobe Lightroom in the past as I felt that I didn’t need such a high-tech, professional programme to manipulate my images but, having been to a demonstration recently with the RPS South Western DIG group, I can see how it could enable a photographer to manipulate large numbers of images quickly.

I have also had to explore more areas in Photoshop but am not sure that I will continue to convert my images to smart objects as this seems to limit the amount of filters, etc, that can you used. 

Each of these level 2 assignments have taken me out of my comfort zone and made me explore new areas which can only be a good thing.  I think we get too complacent and stick with what we know and fail to see potential in something new.


No comments:

Post a Comment